1. "Deciding a particular product which will be produced/distributed by the enterprise” is called
(1) Planning
(2) Producer's Planning1
(3) Product Planning
(4) Planman
(5) Preference Plan
2. Who said “The planning, direction and control of all stages in the life-cycle of a product from the time of its creation to the time of its removalfrom the company's line of product is known as Product Planning"?
(1) Mason and Rath
(2) Johnson
(3) William J. Stanton
(4) Prof. Pankaj Parashar
(5) Prof. Akshila Sharma
3. Product Planning is to take decisions regarding _________
(1) Which product must be produced ?
(2) Which new product must be developed ?
(3) What expansion or contraction must be made ?
(4) How black marketing can be initialed
(5) 1, 2 and 3
4. What is one of the main elements of Product Planning ?
(1) Research before Production
(2) Possibility of the Production of Product
(3) Decision for the change in the Product line
(4) Elimination of Unprofitable product
(5) All of above
5. Research before production helps in deciding about _________
(1) Quality of Product
(2) Size of Product
(3) Design of Product
(4) Colour of Product
(5) All of above
6. Decision for the change in the Product line includes_________
(1) Decision regarding existing product
(2) Decision for corruption
(3) Decision regarding new product
(4) Decision for the theft of tax
(5) 1 and 3
7. What is one of the bases of the Importance of Product Planning ?
(1) Starting point of Marketing Programme
(2) Symbol of Managerial Ability
(3) To meet social Responsibilities
(4) Helpful in facing competition
(5) All of above
8. Who said "Product Planning is the starting point for the entire marketing programme" ?
(1) William J. Stanton
(2) Dr. B.D. Sharma
(3) Prof. Pankaj Parashar
(4) Prof. Philip Kotler
(5) Marshal
9. Product Planning is not an activity. It is a________
(1) Boom
(2) Development
(3) Process
(4) Creation
(5) Planning
10. Who said "Product development encompasses the technical activities of product research, engineering and design" ?
(1) William J. Stanton
(2) Limpson and Darling
(3) Prof. Bhagwan Dass Sharma
(4) Lai Krishna Adwani
(5) Prof. Pankaj K. Parashar
11. What is one of the main elements of Product Development?
(1) To Discover the feasibility of the production of product
(2) To develop the quality of product
(3) To develop different models
(4) To select the best model
(5) All of above
12. What is one of the principles of Product Development ?
(1) Principle of Standardisation
(2) Principle of Simplification
(3) Principle of Specialisation
(4) Principle of Double Entry
(5) 1, 2 and 3
13. Which principle stresses upon the fact that these must be predetermined standards for the product ?
(1)Principle of Accountancy
(2) Principle of Marketing
(3) Principle of Standardisation
(4) Principle of MBA College
(5) None of above
14. Which Principle stresses that production process must be as simple as possible ?
(1) Principle of Simplification
(2) Principle of Justification
(3) Principle of Marketing
(4) 1 and 3
(5) 1, 2 and 3
15. What is one of the main advantages of Product Development ?
(1) Best quality products
(2) Market Expansion
(3) Maximum Satisfaction to customers
(4) Increase in Profits
(5) All of above
16. The assistant category manager was told to use cost-plus pricing to evaluate the profit potential of new products. This involves
(1) setting prices to reach a specific rate of return
(2) adding a standard markup to the cost of the product
(3) pricing products with the buyer's sense of value in mind
(4) basing the prices on what the competition charges
(5) None of these
17. Before setting his prices, Zach conducted a market research study to learn what consumers
would pay. Zach appears to be using which type of pricing method?
(1) cost-plus
(2) target profit
(3) value-based
(4) going-rate
(5) None of these
Ans :
Answers : 1.3 2.1 3.5 4.5
5.5 6.5 7.5 8.1
9.3 10.1 11.5 12.5
13.3 14.1 15.5 16.2
17.3
All The Best
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