SBI Clerk Marketing Aptitude Practice Test 1

SBI Clerk Marketing Aptitude Practice Test 1 for online test .

1.

Who said "If the buyer in a transaction is buying for purposes of re-sale or to further his business operations, the seller in that same transaction is engaged in whole selling" ? 

   (1) Davidson

   (2) Philip Kotler

   (3) Cundiff and Still

   (4) Dr. Diya Parashar

   (5) William J. Stanton

 

2.  These type of goods are always purchased by wholesalers — 

   (1) Inferior

   (2) Superior

   (3) Huge Quantity

   (4) Less Quantity

   (5) Durable

 

3.  Basically merchant wholesalers who do not provide lull services, and often provide only the minimum services is known as 

   (l) General Merchandise wholesaler

   (2) General live wholesaler

   (3) Specialty wholesaler

   (4) Limited Function wholesaler

   (5) None of above

 

4.  Wholesalers make proper balance in between — 

   (1) Costs and profit

   (2) Profit and loss

   (3) Demand and supply

   (4) Buyer and seller

   (5) Government and reducer

 

5.  Which is not an example of Large Scale Trading ? 

   (1) Specialty Shop

   (2) Departmental store  

   (3) Super Bazar

   (4) Mail order and Business Houses  

   (5) Shopping Malls

 

6.  Bata showroom' is an example of- 

   (1) Departmental stores

   (2) Multiple shops

   (3) Co - operative societies  

   (4) None of these

   (5) All of Above

 

7.  A Restaurant may be a part of- 

   (1) Departmental store

   (2) Super Bazar

   (3) Multiple shops

   (4) 1 & 2

   (5) 2 & 3

 

8.  The name of distribution channel which is run by producers directly is known as 

   (1) Departmental store

   (2) Multiple shops

   (3) Mire purchase shops

   (4) MOB

   (5) Small shops

 

9.  Which business organization requires more and effective advertisement support among the following ?

   (1) Departmental store

   (2) Supper Bazar

   (3) Multiple store

   (4) MOB

   (5) Ration shops

 

10.  Among the following which business organisation have the widest scope ? 

   (1) Departmental store

   (2) Super Bazar  

   (3) Chain shops

   (4) Mail order business Houses  

   (5) Ration shops

 

11.  Co- operative societies Act was passed in 

   (1) 1904

   (2) 1912

   (3) 1932

   (4) 1948

   (5) 2001

 

12.  Marketing is best defined as: 

   (1) matching a product with its market.

   (2) promoting and selling products.

   (3) facilitating satisfying exchange relationships.

   (4) distributing products at the right price to stores

   (5) None of these

 

13.  The expansion of the definition of marketing to include non business activities adds which one of these examples to the field of marketing? 

   (1) Proctor and Gamble selling toothpaste.

   (2) St. Pauls Church attracting new members.

   (3) PepsiCo selling soft drinks.

   (4) Liver's donating Rs. 5 to a charity with every pack purchased

   (5) None of these

 

14.  Tom goes to a vending machine, deposits Rs. 20. and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? 

   (1) Production concept.

   (2) Satisfaction of organizational goals.

   (3) Product pricing and distribution.

   (4) Exchange

   (5) None of these

 

15.  The marketing environment is Best described as being: 

   (1) composed of controllable variables.

   (2) composed of variables independent of one another.

   (3) an indirect influence on marketing activity.

   (4) dynamic and changing.

   (5) None of these

 

16.  A physical, concrete product you can touch is: 

   (1) a service

   (2) a goods

   (3) an idea  

   (4) a concept

   (5) a philosophy

 

17.  Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of: 

   (1) a service

   (2) a goods

   (3) an idea  

   (4) an image

   (5) None of these

 

18.  Which one of the following statements by a company chairman best reflects the marketing concept? 

   (1) We have organised our business "to make certain that we satisfy customer's needs.

   (2) We believe that the marketing department must organise to sell what we produce.

   (3) We try to produce only high quality, technically efficient products.

   (4) We try to encourage company growth.

   (5) None of these

 

19.  The marketing concept is a way of thinking or a management philosophy that affects: 

   (1) only marketing activities

   2) most efforts of the organization

   (3) mainly the efforts of sales personnel

   (4) mainly customer relations

   (5) None of these

 

20.  If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is: 

   (1) More watts

   (2) More speed

   (3) Higher heat settings

   (4) Attractive hair

   (5) None of these

 

21.  The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? 

   (1) The customer is always right

   (2) Making money is our business

   (3) Sell, sell, sell

   (4) Keep prices low

   (5) None of these

 

22.  Bold new, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating 

   (1) production

   (2) sales

   (3) marketing

   (4) social

   (5) None of these

 

23.  Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? 

   (1) Focusing on general conditions

   (2) Stressing the short run

   (3) Endorsement of the marketing concept by top management

   (4) Development of an information system

   (5) None of these

 

24.  Which of the following is an example of a problem that may arise in the implementation of the marketing concept?

   (1) By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

   (2) Consumers do not understand what the marketing concept is.

   (3) Dealers do not support the marketing concept.

   (4) A product may fit the needs of too many segments.

   (5) None of these

 

25.  Most specifically, marketing strategy: 

   (1) is concerned with key decisions required to reach an objective

   (2) encompasses selecting and analyzing a target market and creating and maintaining an appropriate marketing mix

   (3) expands geographic boundaries of markets to serve larger geographic areas

   (4) involves determining the direction and objectives of marketing management

   (5) None of these